NAD+ (Nicotinamide Adenine Dinucleotide—try saying that five times after a couple of drinks) is basically the VIP pass to your skin’s health. It’s a coenzyme that exists in every single cell of your body, making sure things like energy production, DNA repair, and not looking like a raisin go smoothly. But, just like your enthusiasm for cardio, NAD+ levels start declining in your 20s. That’s when the fine lines, dull skin, and suspiciously aggressive need for concealer begin.

So scientists—probably the same ones who figured out that Pluto isn’t a planet—decided to put NAD+ in skincare. And boom, now we have creams that don’t just sit on your face pretending to work, but actually get into the skin and recharge your cells

Repairs skin damage: Pollution, UV rays, and stress from explaining UPI to your parents—NAD+ helps fix all that.

Boosts collagen production: Because sagging skin is only cute on puppies.

Increases hydration: So your face stops feeling like the Thar Desert every winter.

Reduces fine lines and wrinkles: Less “wisdom lines,” more “wait, are you 25?”

The good news? India is finally catching up. We’ve been rubbing haldi on our faces since before skincare was even a word, but now we’ve got something even better—NAD+ creams that actually do the work. And not just any NAD+, but the most stable, skin-penetrating form, extracted from sunflower shoots. Yeah, sunflowers. Turns out, they’re not just for romantic montages in Bollywood films.

And guess what? There’s a skincare brand in India called Beyond Beyond (because once is not enough) that’s leading the charge with its Ultimate Night Repair Supercream. It’s packed with NAD+, high-grade Squalane from olives, and a bunch of other stuff that doesn’t sound like a chemistry exam. You slap it on at night, and while you sleep, science does its thing.