NAD+ - The Pro-Ageing Miracle Molecule

Ageing is an inevitable process, but science is unlocking ways to harness its mechanisms for healthier, more radiant skin. One such groundbreaking discovery is Nicotinamide Adenine Dinucleotide (NAD+), a coenzyme that plays a pivotal role in cellular health and longevity. Often dubbed the "miracle molecule" in longevity research, NAD+ is now emerging as a pro-ageing hero in skincare, redefining how we approach skin rejuvenation and repair.

What is NAD+

NAD+ is a vital coenzyme found in every living cell. It serves as a crucial energy carrier, facilitating various biological processes such as DNA repair, mitochondrial function, and cellular metabolism. As we age, NAD+ levels decline, leading to diminished cellular function, increased oxidative stress, and visible signs of ageing, such as wrinkles, fine lines, and loss of skin elasticity.

The Science behind NAD+ and Skin Ageing

NAD+ is a vital coenzyme found in every living cell. It serves as a crucial energy carrier, facilitating various biological processes such as DNA repair, mitochondrial function, and cellular metabolism. As we age, NAD+ levels decline, leading to diminished cellular function, increased oxidative stress, and visible signs of ageing, such as wrinkles, fine lines, and loss of skin elasticity.

Moreover, NAD+ is critical in mitochondrial biogenesis, ensuring that skin cells generate sufficient energy to maintain their structure and function. When NAD+ levels are restored, skin cells become more efficient at repairing oxidative damage, maintaining hydration, and fighting external stressors like UV radiation and pollution.

Pro-Ageing Vs. Anti-Ageing: A Paradigm Shift

Traditional skincare has largely focused on anti-ageing, attempting to reverse or slow down visible signs of ageing. However, the concept of pro-ageing shifts the narrative towards embracing ageing gracefully—not by erasing time but by enhancing cellular health to ensure skin ages optimally. NAD+ epitomizes this philosophy by working at the molecular level to revitalize, rather than simply conceal the effects of ageing.

Ageing is not about resisting time—it’s about optimising how we age. With NAD+ at the forefront, Beyond Beyond offers a science-backed pathway to pro-ageing skincare.

How NAD= works in skincare

NAD+ can be replenished through topical formulations, supplements, or NAD+ precursors such as Nicotinamide Riboside (NR) and Nicotinamide Mononucleotide (NMN). In skincare, stabilized forms of NAD+ or its precursors help:
Enhance skin repair

Boosts DNA repair mechanisms, reducing oxidative damage from environmental aggressors

Reduce inflammation

Mitigates oxidative stress and prevents premature ageing caused by chronic inflammation.

Improve skin elasticity

Stimulates collagen and elastin production, leading to plumper, firmer skin.

Increase skin energy production

Supports mitochondrial function for optimal cellular turnover and renewal.

Boost hydration

Strengthens the skin barrier, reducing transepidermal water loss (TEWL).

NAD+ : The Future is Here

NAD+ supplementation and topical applications are gaining traction in the world of biological skincare, where science-driven formulations take precedence over conventional beauty trends. Brands incorporating NAD+ into their skincare products focus on cellular longevity, rather than just surface-level improvements.

Beyond Beyond’s The Ultimate Night Repair Supercream harnesses the power of NAD+ derived from Sunflower Shoot Extract—a revolutionary, stable form designed for superior bioavailability. By replenishing NAD+ levels overnight, the skin experiences deep restoration, waking up visibly firmer, smoother, and more resilient against daily stressors.

The future of skincare isn’t about looking younger; it’s about ageing better. And NAD+ is leading the way.