Minds Behind Beyond Beyond

A collective of industry pioneers shaping the future of clean clinical skincare, powered by NAD+.

Sushma Puri

Visionary Entrepreneur & Industry Trailblazer
A trailblazer with a global perspective, Sushma Puri was raised in Zambia and moved to London in 1977, where she built a career as a banker and investment manager before setting her sights on India in 1991. A visionary entrepreneur with an innate ability to identify and shape industry-defining ventures, she has been at the forefront of some of India's most transformative businesses.
She founded Magnum Nexus, elevating it into one of India's most sought-after event management agencies, renowned for curating extraordinary experiences. Her foresight led to the creation of TNE Systems, an innovative subscription- based online media planning platform that redefined industry standards. With Elite Model Management India, she revolutionized the modelling landscape, instilling unparalleled professionalism and ethics, and launching some of the most celebrated faces in fashion and film today. In 2019, she co-founded Nomad Pizza, bringing a fresh and inspired approach to India's growing cloud kitchen business thereby adding yet another successful venture to her list.
With a remarkable legacy of building and scaling pioneering businesses, Sushma Puri continues to shape industries with her keen strategic vision, deep- rooted industry relationships, and an unwavering commitment to excellence. Her name is synonymous with innovation, influence, and the power to turn bold ideas into lasting legacies.
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Aparna Kakrania

Brand Builder. Designer. Storyteller.
For over 28 years, Aparna Kakrania has been at the intersection of design, business, and narrative. As the founder of Design Dimensions- her design studio, she has carved a niche for herself in the world of visual communication- building strategies, crafting identities, shaping brand worlds, and telling stories that linger.
At Design Dimensions, Aparna leads with intention. She works closely with homegrown Indian brands-some steeped in legacy, some just beginning their journeys-to help them discover and express who they really are. Her approach is immersive, intuitive, and always grounded in story.
Over the years, Aparna has worked with a long list of clients, each one bringing with them a story waiting to be told. Her work on Suryagarh Jaisalmer, stands as a hallmark - where she reimagined the brand story, communication design, and interior styling of this luxurious desert retreat, while weaving in local crafts through thoughtfully designed merchandise. For White Rhino, India's pioneering craft beer, Aparna created a 360 degree brand world - from identity to tone of voice - helping define the category itself. With Papadmalji, she brought design-driven thinking to a traditional Bikaneri food brand, balancing legacy with a modern visual language. With The Kachori Story, a playful QSR concept, she shaped every touchpoint - from branding and storytelling to the spatial design experience. Most recently, she worked with Diageo on Godawan, the company's first Indian single malt whisky, where she led craft storytelling and merchandise design inspired by Rajasthan's landscape, heritage, and artisan culture.
At the heart of all her work is craft. For Aparna, craft is not a trend - it is tradition, provenance, and presence. It is tactile, emotional, and layered with meaning. Her designs are deeply considered, yet quietly expressive - always reflective of time, place, and people. "Craft isn't massy,"" she says. "It's intimate."
As a designer and storyteller, Aparna brings empathy and instinct into every brief. As an entrepreneur, she has built a studio that values originality over scale, and depth over noise. In a world of fast design, she stands for what endures-stories told with soul, and brands built to last.
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Shweta Jain

Architect of Luxury & Brand Transformation
With a distinguished career shaping South Asia's luxury lifestyle landscape, Shweta Jain has led transformative strategies across Spirits, Consumer Goods, Wellness, Media, and Communications. As Chief Business Development Officer at Diageo India, she played a pivotal role in driving premiumization and long-term growth in India & South Asia.
A visionary Commercial & Marketing leader, Shweta has spearheaded bold cultural initiatives, experiential innovations, and high-impact partnerships. Her achievements include building omnichannel experiences for Johnnie Walker, creating strategic alliances between Singleton and Nicobar, and the India launch of Don Julio, Monkey Shoulder, and Oral B. She played a key role in introducing the sustainability-forward luxury Single Malt, Godawan, and shaping the brand narratives of Gillette Vector, HT Mint, and Sprite.
Her global influence has earned her prestigious accolades, including 'Keeper of the Quaich 2022', 'Scotch Whisky Icon of the Year', and a spot in Black Book's Top Luxury Leaders in India.
Beyond the boardroom, Shweta actively mentors startups, founders, and management students, sharing her expertise across leading platforms and institutions.
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Dr. Uktra Namshum

The Art & Science of Timeless Beauty
With over 15 years of expertise in dermatology and aesthetic medicine, Dr. Uktra Namshum is a name synonymous with excellence in skin health. Her journey began at the prestigious Kempegowda Institute of Medical Sciences, Bangalore, where she earned her MBBS. She then refined her expertise with an MSc in Clinical Dermatology from Cardiff University, UK, followed by an elite Fellowship in Dermatologic Laser Surgery from Mahidol University, Bangkok, Thailand.
Having worked with leading dermatology clinics across Delhi NCR, she honed her craft, mastering the fine balance between science and artistry in aesthetics. In 2022, she founded Hana Aesthetics, a sanctuary where cutting-edge technology meets personalized care.
Dr. Namshum's philosophy is simple yet profound-beauty is harmony. Rather than treating isolated concerns, she believes in a holistic approach, ensuring every patient achieves a radiant, natural, and youthful appearance. With meticulously tailored treatments, she enhances skin health, bringing out the best version of you.
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At Beyond Beyond, our founding team doesn’t just follow trends—we set new standards. With a commitment to clean clinical skincare, a deep understanding of cellular health, and the power of NAD+, we’re here to reshape how skincare is understood and experienced.