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The Beyond Beyond effect

This serum shines at attacking dullness and uneven skin tone - you’ll see brightness pretty fast, hence the 100% for dullness. It’s also preventive and corrective for pigmentation, firmness, and wrinkles, so those are high. Hydration is a supportive benefit (not its main role, but it does hydrate well), thus a bit lower. Overall, it gives the skin a big resilience boost - helping it fend off future damage - so we’ve reflected that as well. This is a true multitasker that preps your skin to face the day, literally

85% Hydration

95% Pigmentation

90% Firmness

90% Wrinkles

100% Brightening

95% Resilience

Advanced Antioxidant Defense Serum

A potent daily antioxidant serum fueled by 10% Vitamin C, Vitamin E, Ferulic Acid, and NAD+. This lightweight serum is your skin’s morning shield and booster, working to visibly brighten, firm, and protect your complexion from environmental stress. It’s like sunshine in a bottle - minus the sun damage, of course.

Suitable for normal, dry and sensitive skin.

How to use : Each morning, apply 2 - 3 drops to clean, dry skin. Gently pat it into your face and neck until absorbed. It layers nicely under moisturiser and sunscreen (which you should absolutely use in the daytime, especially with Vitamin C to maximize protection). A slight tingle upon application is normal - that’s the Vitamin C waking up your skin. Use it daily for best results, and store it away from direct light to keep that Vitamin C fresh.

Size 30 ml | 1.014 oz

Regular price: Rs. 2,250.00
Regular price
Sale price: Rs. 2,250.00

(MRP inclusive of all taxes.)

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Brightens the skin

Formulated with a stable 10% Vitamin C, it visibly improves radiance and fades dullness for a more luminous complexion. Regular use can help lighten hyperpigmentation and even out skin tone - say hello to that coveted Vitamin C glow.

Firms & boosts collagen

The synergistic trio of Vitamin C, Vitamin E, and Ferulic Acid is famous for a reason. It stimulates collagen production, helping to firm up skin and reduce the appearance of fine lines over time. With added NAD+, this effect is amplified via enhanced cellular energy and repair. Skin looks smoother and feels bouncier.

Protects against environmental stressors

Consider this your daily antioxidant armour. The combination of C+E+Ferulic is proven to neutralize free radicals from UV, pollution, and other aggressors before they can damage your skin. It’s preventative care that slows down the formation of new dark spots, wrinkles, and sagging.

Hydrates and plumps

Enriched with Hyaluronic Acid, it also provides a hit of hydration, so skin stays plump and doesn’t get dried out by the strong actives. That means you get all the brightening and firming without compromising on moisture - clever, right?

The Beyond Beyond effect

This serum shines at attacking dullness and uneven skin tone - you’ll see brightness pretty fast, hence the 100% for dullness. It’s also preventive and corrective for pigmentation, firmness, and wrinkles, so those are high. Hydration is a supportive benefit (not its main role, but it does hydrate well), thus a bit lower. Overall, it gives the skin a big resilience boost - helping it fend off future damage - so we’ve reflected that as well. This is a true multitasker that preps your skin to face the day, literally

85% Hydration

95% Pigmentation

90% Firmness

90% Wrinkles

100% Brightening

95% Resilience

Why it works

10% 3-O-Ethyl Ascorbic Acid

A stable, effective form of Vitamin C that penetrates well. At 10%, it’s potent enough to deliver visible results (brightness, firmness) without extreme irritation. Vitamin C is a powerhouse antioxidant and a co-factor in collagen synthesis - meaning it both protects and repairs, giving the skin a youthful edge

Vitamin E & Ferulic Acid

These two not only provide their own antioxidant benefits, but famously multiply the effectiveness of Vitamin C. Ferulic Acid stabilises Vitamin C and E, increasing their photoprotection, while Vitamin E quenches free radicals in the lipid parts of cells. Together, this trio has been shown to reduce oxidative damage in the skin.

NAD+

Adds a unique dimension to this serum. Beyond just fighting external stress, NAD+ supports the skin’s internal defense and repair mechanisms. UV rays and pollution can damage DNA; NAD+ helps ensure those DNA nicks get repaired properly. It’s like an antioxidant that works on the inside, maintaining cellular health so your skin bounces back from daily assaults more effectively.

Hyaluronic Acid + Glycerin

These humectants keep the formula hydrating and skin-friendly. Vitamin C can be acidic, but the inclusion of hydrating agents means your skin stays comfortable. Plus, hydrated skin is more permeable to actives and more radiant by itself. So while the vitamins guard and repair, the HA and glycerin keep things calm and dewy.

Ethoxydiglycol solvent base

The formula uses essential solvent to help actives penetrate and to avoid a greasy finish. It dries down nicely, so you won’t be left with stickiness - just a velvety finish ready for moisturiser or makeup. In line with Intentional, Essential and Effective values, every ingredient here has a job and there are no unnecessary frills.